Marketo → Marketo Level 1

Adobe Marketo Engage Bootcamp | Level 1 | On Demand


Description
This intensive, build focused course will prepare you to use Marketo’s fundamental features to increase engagement and measure ROI. Marvel Marketer’s team of Marketo experts has worked together to ensure that the content of our course showcases best practices and will ensure that you are getting what you need to get started successfully with Marketo.

By the end of this Bootcamp training you will be able to:
  • Understand the technical terms and set up of Marketo
  • Understand all ways that leads can enter into Marketo
  • Create targeted smart lists and segmentations
  • Import lists
  • Create compelling emails and landing pages
  • Create forms to drive conversion
  • Understand Marketo programs and which to use for your marketing initiatives to track success
  • Create reports to understand which of your marketing efforts are generating the most ROI

PLEASE NOTE that this certificate is for completion of this course only, and is not a substitute for the Adobe Certified Exam, which you must take directly from Adobe.

If you have any questions about this course or would like to use a Purchase Order to enroll, rather than using a credit card, please email us with your specific questions or request and we will get right back to you.

Content
  • INTRODUCTION
  • Syllabus
  • What is Marketing Automation?
  • 1.0 - Introduction
  • Leads & Lists
  • 2.1 - Introducing Leads and Lists
  • 2.2 - Edit Record Details
  • 2.3 - Dealing with Duplicates
  • 2.4 - Static Lists
  • 2.5 - Smart Lists
  • 2.6 - Segmentations
  • 2.7 - Leads and Lists - Summary
  • 2a - Lists and Uploads
  • 2b - Smart Lists
  • 2x - Leads and Lists - Exercise Notes
  • Leads & Lists Knowledge Check
  • Creative Assets
  • 3.0 - Creative Assets
  • 3.1 - Images and Files
  • 3.2 - Using Creative Assets in Programs
  • 3.3 - Creating a Form
  • 3.4 - Landing Pages
  • 3.5 - Emails
  • 3.6 - Bulk Asset Actions
  • 3a - Global vs. Local Assets
  • 3b - Forms
  • 3c - Landing Page Creation
  • 3x - Creative Assets - Exercise Notes
  • Creative Assets Knowledge Check
  • Programs & Smart Campaigns
  • 4.0 - Programs and Smart Campaigns - Introduction
  • 4.1 - Smart Campaigns
  • 4.2 - Testing Your Program
  • 4.3 - Event Programs
  • 4.4 - Program Success Tips
  • 4x - Programs and Smart Campaigns - Exercise Notes
  • Programs & Smart Campaigns Knowledge Check
  • 5.0 - Lead Scoring
  • 5a - Scoring
  • 5x - Scoring Worksheet
  • 5x - Scoring Worksheet (Simplified)
  • Scoring Knowledge Check
  • 6.0 - Email Programs
  • 6.1 - Email Program Basics
  • 6.2 - A/B Testing
  • 6.3 - Explore the Dashboard
  • 6x - Email Programs and A/B Testing - Exercise Notes
  • Email Program and A/B Test Knowledge Check
  • 7.0 - Engagement Programs
  • 7.1 - Engagement Program Basics
  • 7x - Engagement Programs - Exercise Notes
  • Engagement Program Knowledge Check
  • Reporting
  • 8.0 - Reporting
  • 8.1 - Marketo Standard Reports
  • 8x - Reporting - Exercise Notes
  • Reporting Knowledge Check
  • Program and Template Libraries
  • 9.0 - Template Libraries
  • Administration
  • 10.0 - Admin and Technical Setup
  • 10a - Technical Set-Up
  • 10b - Users and Permissions
  • 10c - Email Setup
  • 10d - Communication Limits
  • 10e - Field Management
  • RESOURCES
  • Marketo Glossary
  • Marketo Quick Reference Guide
  • Icon Glossary
  • Bootcamp - Level 1 Certification Exam
  • Congratulations!
  • Final Exam
  • Closing Survey
Completion rules
  • You must complete the test "Final Exam"
  • Leads to a certificate with a duration: 1 year